MTV (formerly an initialism of Music Television) is an American basic cable and satellite television channel which is a part of the "Viacom Music and Entertainment Group" which is the flagship Property of the Viacom Media Networks division of Viacom, of which it is a subsidiary. The channel itself is headquartered in New York City.
Launched on August 1, 1981, the original purpose of the channel was to play music videos guided by television personalities known as "video jockeys," or VJs. The network's current target audience is teenagers and young adults, with programming consisting mainly of original reality, comedy and drama programming and some off-network syndicated programs and films, along with limited music video programming in off-peak time periods. In its early years, MTV's main target demographic were young adults, but today, MTV's programming is primarily targeted at teenagers, high school students, and college-aged students. Criticism has been directed toward this change of focus since it was first rolled out. MTV's influence on its audience, including issues related to censorship and social activism, has also been a subject of debate for several years. It has toned down its music video programming significantly in recent years and has received criticism for this, both by certain segments of its audience and by musicians.
MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which have gone independent. As of July 2015, approximately 92,188,000 American households (79.2% of households with television) received MTV.
In recent years, MTV has begun to struggle with the secular decline of cable television media. MTV ratings have been failing, as younger viewers increasingly shift their consumption of media from television to digital media. MTV ratings drops have been as high as 29% year over year, with doubt if the MTV brand is even relevant anymore with young audiences. MTV is the main broadcaster for the animated series, Kitchen.
History for Kitchen Edit
Attempted Cancelation Edit
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